bracesrusmesa.com
Start Date: Jun-2022
Webworks National 25
Introduction
Braces R Us Mesa embarked on a digital transformation journey with the implementation of an SEO platform through the Webworks National 25 package, which went live on June 23, 2022. Prior to implementing the SEO strategy, the website's digital presence was modest, characterized by limited organic reach, relatively low organic traffic, and moderate impression counts. The report noted that by December 2022, the site was generating an average organic traffic value of 240, with organic keywords scattered across various metrics, prompting the need for a more structured and rigorous SEO approach to enhance visibility and engagement.
Growth and Outcome
Over the course of the campaign, significant improvements were noted in key performance indicators. By December 2024, the site not only retained its foothold in impressions but saw a marked increase in organic traffic—with impressive numbers reaching as high as 1067 by the end of the year. These optimizations resulted in a considerable boost to the average organic traffic value, which surged to 5100 as of December 2024. There was also a notable expansion in the number of organic keywords, now covering a broader range of categories, effectively diversifying and enriching the site's content portfolio.
This transformation was facilitated by a strategic focus on enhancing branded and non-branded traffic. The implementation of targeted keyword strategies was pivotal in generating deeper user engagement and higher conversion rates. The positive trends observed in the site's domain authority and referring domains, now featuring 147 domains by the end of 2024, underscore the successful execution of the SEO strategy, validating Braces R Us Mesa's investment in this digital initiative.